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Tactics are always an important part of the
negotiating process. But tactics don't often jump up and
down shouting "Here I am, look at me." If they
did, the other side would see right through them and they
would not be effective. More often than not they are
subtle, difficult to identify and used for multiple
purposes. A good example is the authority limits tactic.
The essence of authority limits is that the negotiator
lacks the authority to conclude a final agreement - or
claims that he or she lacks that authority. In fact,
there are three possibilities. (1) the negotiator really
does lack authority and will have to bring the proposed
agreement back to the individual or group with the final
authority, (2) the negotiator states that their authority
is limited when in fact they could conclude the proposed
agreement, or (3) the negotiator technically lacks the
authority but knows that in all probability the
"higher authority" will approve their
recommendations.
There are many uses for the authority limit tactic. One
of the most common uses is to obtain a delay without
directly asking for one. In this way, the absent
authority provides an opportunity for the negotiator to
go back, think through the positions of each side, and
evaluate the proposed agreement. The authority limit
tactic can be used in a number of other ways as well. For
example, occasionally negotiators will go back and check
with the authority even though the negotiator knows that
she can close the deal based on what the parties have
agreed to so far. The negotiator might have been trying
to show the other party that she "really went to bat
for him" with the higher-ups. Alternatively she
might be trying to indicate that it was hard to get
approval and that the other party really can't hope for
any more concessions in this negotiation.
Another use of the tactic is to obtain a "no"
from the authority even when the negotiator could have
said no themselves. The purpose here might be to
reinforce and cement the refusal to make concessions. It
might also be an attempt to make the negotiator appear to
be the good guy and the organization or the higher-ups
the bad guys. (Be careful about painting your own
organization as the bad guy too often. This tactic can
tend to backfire.) Purchasers occasionally use the
authority limit tactic by delineating a range where they
can make the deal and indicating that anything in excess
of that amount requires lengthy review and approval.
Thus, the purchasing agent might indicate that he could
purchase the instrument for $10,000, but if the
salesperson insists on $11,000, it has to go through an
approval process.
The salesperson might use the authority limit tactic by
stating that she knew that the boss would reject the
offer proposed by the buyer if it were just presented
verbally. However, the boss "just might"
approve it if it were presented in the form of a signed
purchase order. You should always be concerned about the
authority of the other party. Try to determine as early
as possible their level of authority, or at least what
they state to be their level of authority. If their
authority is limited, you can try to involve the decision
maker. If this is not possible or you feel that it is
tactically inappropriate, continue the negotiations with
an acute awareness that the person you are dealing with
either does not have, or says that he or she does not
have, the final authority. One way to deal with this may
be to use the person on the other side of the table as
messenger, getting points agreed to by the person with
authority step by step.
Finally, there are two caveats that apply to use of all
negotiating tactics. Tactics usually carry with them some
degree of risk or can backfire. For example, one of the
most common counter-moves against the authority limit
tactic is the end run, i.e., "If you can't make the
decision, let me talk to the person who can.".
Second, never utilize a tactic or strategy that you are
uncomfortable with or that you believe to be improper.
But always strive to recognize tactics and understand how
they work so that you can respond effectively when they
are used against you.
© Michael Schatzki - 2002. All rights reserved
Byline
Michael Schatzki is a master negotiator
who, for over 20 years, has provided
negotiation training and coaching for
thousands of people in the U.S. and globally. More than 75% of Mike's
programs
are for satisfied, repeat customers. The Negotiation Dynamics® system
really works. Mike can be reached at (888) 766-3530 or at
www.negotiationdynamics.com.
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