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Remember also that the numeric pattern of your concessions and the customer's
concessions can give away information. Or alternatively it can be used
purposefully by the negotiator to give out false information. For example, the
customer who increases his offer each time by a smaller amount and seems to be
converging on a point that you might guess would be his LAS, could in fact be
sending a false signal as to the true location of his LAS which might
conceivably be much higher.
Next, remember that when you must make a concession you always want to try to
get something in return. You should resist bidding against yourself or making
concessions without getting anything back.
When you negotiate, don't be impatient, impatience can lead to all sorts of
disasters.
The impatient negotiator might try to use the "jelly bean theory." to try to
close the deal fast. Thus he makes large concessions early in the negotiation
hoping that the other side will say "thank you" and close the deal. Instead, the
other side will usually say "give me more." A big concession whets the other
side's appetite for more concessions. Also, it may lead to deadlock if, as a
result of your big early concession, you convince the customer that your LAS is
much lower than it actually is.
The impatient negotiator might try to"split the difference" when positions are
still far apart, thus revealing that his settlement range at least goes to the
mid-point of the space that separates the positions.
The impatient negotiator might get worried if things seem to move slowly. If you
are impatient and the other side senses it, they will wait. Furthermore,
remember that often good negotiators wait until the 11th hour before making
major concessions. Their attitude is, "We have time; why should I blink first?
If I wait, maybe they'll get impatient and they'll make the first major
concession." Therefore, as deadlines approach and the time seems to be running
out, don't be discouraged. Remember how many of the role plays that we did in
the course went right down to the wire. Play the game to its fullest and be
prepared for things to begin moving at the 11th hour.
Finally, remember to avoid focusing on your LAS. Think about your MSP and
settling at the customer's LAS. That's how you make better deals. If you keep
focusing on your own LAS, you may well end up making bigger and more concessions
than you really need to.
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